

The Dressler Group, a collective formed from the family businesses godding+dressler, linus, and mps, emerged following the passing of founder Herbert Dressler. These companies were integrated into the Dressler Group to solidify its position as a leading entity in the toll grinding industry.
Our mission is encapsulated in the claim "The Grinding Authority," highlighting the group's expertise and dominance in the field. The Corporate Identity project involves creating a cohesive and powerful image for the Dressler Group and its subsidiary companies. This includes the development of a unified Corporate Design that reflects the values and vision of the Dressler Group while allowing each subsidiary to maintain its unique identity through strategic use of color coding. This approach not only differentiates the subsidiaries but also emphasizes their specific competencies within the group. The overarching identity of the Dressler Group is designed to be simple and monochrome, projecting a sense of professionalism, reliability, and authority. The clean and minimalist aesthetic is intended to convey the group's focus on precision and quality. Each subsidiary, namely godding + dressler, linus, and mps, is assigned a specific color reflecting its core competencies and creating visual distinction within the group.
This ensures clear differentiation while symbolizing their expertise and roles within the Dressler Group. Since 2013, we have been entrusted with the complete corporate communication strategy for the Dressler Group.
Our responsibilities include not only the development of the Corporate Identity and Design but also ensuring consistent and effective communication across all platforms. This comprehensive approach ensures that the Dressler Group and its subsidiaries present a unified yet distinct image, reinforcing their market leadership in the toll grinding industry. By integrating these elements into the Dressler Group's identity, we aim to establish the brand as the foremost authority in its field, enhancing its reputation and fostering growth.

























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KUEPPERS
BUREAU FOR CREATIVE CONSULTANCY,
BRANDING AND DESIGN
Von-SPARR-STR. 78
51063 KÖLN
EMAIL@BUREAUKUEPPERS.COM
TEL 0049 151 4250 8003