The "dialog no. 1" project deals with the development and implementation of a mission statement for the company. The aim is to create orientation and transparency for employees, customers, and business partners through a clear and binding mission statement. The mission statement consists of a vision, a mission, and certain values that are intended to form the basis for the actions of Dressler Group. The focus is on the self-responsibility of each individual, respectful interaction with one another, the endeavor to continuously improve, and to consistently align thinking and actions with the interests of customers. To successfully implement the mission statement, a mission statement team was formed to ensure continuous communication among employees and to help ensure that the company's compass always points in the right direction. The special format of the publication, with different page formats and its own color coding for each edition, is intended to visually support and illustrate the mission statement and its significance. Overall, the project aims to help Dressler Group defend and expand its top position in the future by providing clear goals and values that are lived by all employees.